[01]
Online store & lookbook
A storefront that presents your collection like an editorial spread, not a template.
- — Editorial product pages
- — Custom collection layouts
- — Fast, mobile-first checkout
- — Discount & bundle codes
[ fig. 01 — your lookbook, not a template ]
WHERE STYLE MEETS STRATEGY
An online store that photographs your collection like a lookbook and checks out like a flagship, built for boutiques who will not settle for a template.
[ get a free mockup ]Drops that sell out ✳Lookbook-grade pages ✳Waitlists that convert ✳Zero template energy ✳
Drops that sell out ✳Lookbook-grade pages ✳Waitlists that convert ✳Zero template energy ✳
[ the rack — what your label gets ]
Everything a boutique needs to sell online
Lookbook-grade presentation with the checkout mechanics of a real retailer.
[02]
Size & fit guidance
Interactive size guides cut returns from guesswork before checkout.
- — Brand-specific size charts
- — Fit quiz on product pages
- — Size recommendation prompts
- — Returns dashboard
[03]
Drops & restock alerts
Build anticipation for limited releases instead of losing sales to sellouts.
- — Drop countdown timers
- — Waitlists for sold-out items
- — Low-stock urgency banners
- — Restock email/SMS alerts
[04]
Shoppable social sync
Your catalog stays in lockstep with Instagram and TikTok shopping.
- — Auto-synced product feeds
- — Shoppable posts & reels
- — UGC gallery on-site
- — Influencer link tracking
[ price tags ]
Pricing that scales with your collections
Flat monthly pricing plus a fair cut of what you sell, never a per-visitor fee.
[ tier 01 ]
Launch
For a first collection going online.
$179/mo
- — Online store & lookbook
- — Up to 50 products
- — Standard checkout
[ most booked ]
Grow
For boutiques running regular drops.
$349/mo
- — Everything in Launch
- — Unlimited products
- — Drop countdowns & waitlists
- — Social shop sync
[ tier 03 ]
Flagship
For multi-line brands with high volume.
$699/mo
- — Everything in Grow
- — Priority support
- — Custom photography direction
- — Advanced analytics
[ receipts ]
Boutiques already selling more with this
+58%
increase in online revenue
“The lookbook layout alone changed how customers see us. We finally look like the brand we actually are.”
Priya Nandakumar — Founder, Nomad & Thread
9 min
to sell out latest drop
“Our last drop sold out in nine minutes and the waitlist feature turned that into a second restock sellout a week later.”
Jonas Reitner — Creative Director, Alder Studio
Fine print, loud type
Can you migrate our existing Shopify or Squarespace store?[+]
Yes, we import your full product catalog, order history, and customer accounts so nothing is lost in the switch.
Do you handle size charts and fit guidance?[+]
Every product page ships with an interactive size guide tailored to your brand's fit, cutting returns from sizing guesswork.
Can we run limited drops and restocks?[+]
Yes, built-in drop countdowns, waitlists, and low-stock alerts are included so limited releases create urgency instead of confusion.
Does it sync with our Instagram shop?[+]
Product feeds sync automatically to Instagram and TikTok shopping, so your catalog stays consistent everywhere customers browse.
Let's give your brand a flagship online
Tell us about your line and we will send a free mockup within 48 hours, no obligation.
[ 48h turnaround — no obligation ]